EDEN PRAIRIE, MINN. (SEPTEMBER 18, 2008) Any woman who has ever shopped for a handbag knows that sometimes fashion and style need to be put aside for function and versatility – until now. Babycakes is a new collection of lifestyle bags and accessories that is being introduced by The Find at the Atlanta International Gift and Home Furnishings Market and on www.thefinddesigns.com in September 2008.
“The Babycakes line was developed of women, by women and for women with the thought that women shouldn’t sacrifice style when it comes to carrying a functional bag,” said Annie Hendrickson, co-founder of The Find. “These bags are practical as well as fashionable and any woman would love to sling one over their shoulder.”
The bags are made of a variety of fabrics right on trend including high-end Italian leather, faux leather, fabrics and feature eclectic prints like zebra, giraffe, plaids and floral. The Babycakes collection also features coordinating accessories including designer pacifier purses, diaper/wipe clutches, and changing pads. The bags retail for $79.95 – $ 249.95. The accessories range in price from $19.95 to $49.95. The Babycakes collection will be available nationally September 1st.
“The idea for the bags came to us when our fashionista designer Kelsey was pregnant and couldn’t find a cool diaper bag, so we decided to design one with her,” said Lisa Roberts, co-founder of The Find. “We soon realized that every woman could use a large stylish tote with loads of organization that is hip, fashion forward and affordable regardless of where she was in her life. So we took this concept and created our Babycakes line. Life evolves, so should your bag.”
About The Find
The Find, based in Minneapolis, was founded 13 years ago as a retail store and has evolved into a haven of hipness and fashion laboratory for a team of four women including founders Annie Hendrickson and Lisa Roberts. The Find also designs unique handbags, camera bags and home furnishings including chandeliers, lamps, rugs and accessories that are available currently on www.shopnbc.com and www.thefinddesigns.com.